Small Business Banter

Jo Martin from Golden Earth Publishing on why you should write that book, or at least a chapter!

Episode Summary

Joanne Martin helps innovators, change-makers, and entrepreneurs to really ignite their business. She talks specifically about how this is achieved from writing a book, or contributing a chapter in a multi-author book.

Episode Notes

Joanne Martin finds purpose in helping #innovators, #changemakers and #entrepreneurs to really ignite and #scaleup their #smallbusiness through #content marketing, #communication and #brandstrategy.

She helps #aspiringauthors to write their own #book, and has also created a #multiauthorbook #platform to enable people to basically contribute a chapter to a book along with other authors and entrepreneurs.

She runs her business out of #LakeMacquarie, #NewSouthWales. In our discussion she talks about;

starting her career in the #corporateworld, working in marketing communications and also transformational change
finding her passion for #writing
learning by doing a lot of #ghostwriting for people who run their own #blogs but don't have time to actually write the things themselves
founding out she wanted more autonomy in her life and actually making a business out of providing service to corporates
wanting to do something different and not be constrained by working for someone else.
starting to help entrepreneurs and working with #femaleentrepreneurs and #startups and #women.
working with #smallbusinesses in the #regions and helping them get cut through and actually access the right clients
being asked in 2019 to co-author a book in USA - not being sure she had time but accepting and finding new networks, and new directions
identifying how her corporate background, skill set including learning & development and communications & marketing actually flipped things on their headband and made her more powerful.
established her own publishing company
how she takes people through the writing process and gets them to start thinking about how to promote themselves and what they want to do on the back of that
how COVID has changed the game considerably for everybody around the globe - and while a lot more people are online, it's a lot noisier and harder to cut through
how regardless of where you are physically located, the opportunities to build a global audience, a global brand, and a global client base being more realistic
the particular challenges for regional and remote business owners
growing up in the country with parents who always ran a business
The importance of personal connections and the opportunity for identifying your ideal client and then working out where they are and how you can actually connect with them
#multiauthorbooks
#strategicmarketing
networking within your community
the need for smaller #regional, #remote owners to be more creative and innovative in the way they promote
#findingyourvoice
the importance of the #stories behind what people are doing and why
the importance of focussing on what's in it for the customer
how the #buyfromthebush campaign actually put a lot of regional businesses on the map
getting away from the selling stuff to people
#engagementmarketing
the big push to #buylocal and to #buyaustralian
looking to support the economy here and #regionaleconomies and #regionalcommunities
dripfeeding your story as part of your promotion
talking about your product or service in a way that brings customers on the journey
her current book on innovation secrets that allows people to walk away with tips that they can apply straight away within their business.
the merits of the traditional route to #publishing vs #selfpublishing
the advantages of #Kindle and #Amazon
@AnthonyTurner book (Disaster Recovery) being cathartic after doing a lot of work in disaster recovery after the Black Saturday bushfires Victorian floods of 2010 2011
writing and sharing your story to help change the lives of others and make the world a better place, and potentially also to leverage that as a marketing tool or personal branding tool
being approached now by quite a big magazine in Europe