Small Business Banter
Jo Martin from Golden Earth Publishing on why you should write that book, or at least a chapter!
Joanne Martin helps innovators, change-makers, and entrepreneurs to really ignite their business. She talks specifically about how this is achieved from writing a book, or contributing a chapter in a multi-author book.
Joanne Martin finds purpose in helping #innovators, #changemakers and #entrepreneurs to really ignite and #scaleup their #smallbusiness through #content marketing, #communication and #brandstrategy.
She helps #aspiringauthors to write their own #book, and has also created a #multiauthorbook #platform to enable people to basically contribute a chapter to a book along with other authors and entrepreneurs.
She runs her business out of #LakeMacquarie, #NewSouthWales. In our discussion she talks about;
- starting her career in the #corporateworld, working in marketing communications and also transformational change
- finding her passion for #writing
- learning by doing a lot of #ghostwriting for people who run their own #blogs but don't have time to actually write the things themselves
- founding out she wanted more autonomy in her life and actually making a business out of providing service to corporates
- wanting to do something different and not be constrained by working for someone else.
- starting to help entrepreneurs and working with #femaleentrepreneurs and #startups and #women.
- working with #smallbusinesses in the #regions and helping them get cut through and actually access the right clients
- being asked in 2019 to co-author a book in USA - not being sure she had time but accepting and finding new networks, and new directions
- identifying how her corporate background, skill set including learning & development and communications & marketing actually flipped things on their headband and made her more powerful.
- established her own publishing company
- how she takes people through the writing process and gets them to start thinking about how to promote themselves and what they want to do on the back of that
- how COVID has changed the game considerably for everybody around the globe - and while a lot more people are online, it's a lot noisier and harder to cut through
- how regardless of where you are physically located, the opportunities to build a global audience, a global brand, and a global client base being more realistic
- the particular challenges for regional and remote business owners
- growing up in the country with parents who always ran a business
- The importance of personal connections and the opportunity for identifying your ideal client and then working out where they are and how you can actually connect with them
- networking within your community
- the need for smaller #regional, #remote owners to be more creative and innovative in the way they promote
- the importance of the #stories behind what people are doing and why
- the importance of focussing on what's in it for the customer
- how the #buyfromthebush campaign actually put a lot of regional businesses on the map
- getting away from the selling stuff to people
- the big push to #buylocal and to #buyaustralian
- looking to support the economy here and #regionaleconomies and #regionalcommunities
- dripfeeding your story as part of your promotion
- talking about your product or service in a way that brings customers on the journey
- her current book on innovation secrets that allows people to walk away with tips that they can apply straight away within their business.
- the merits of the traditional route to #publishing vs #selfpublishing
- the advantages of #Kindle and #Amazon
- @AnthonyTurner book (Disaster Recovery) being cathartic after doing a lot of work in disaster recovery after the Black Saturday bushfires Victorian floods of 2010 2011
- writing and sharing your story to help change the lives of others and make the world a better place, and potentially also to leverage that as a marketing tool or personal branding tool
- being approached now by quite a big magazine in Europe