Small Business Banter

Brian Shrowder from Mediacraft Communications explains how small business owners can easily use PR to improve their marketing success.

Episode Summary

Brian Shrowder is an ex-journalist and communications expert who knows exactly how large organisations effectively use PR. Small business owners though haven't typically taken advantage of the benefits of PR so in this episode Brian tells us how.

Episode Notes

@BrianShrowder is a #mediatrainer and #communications #publicrelations industry expert at his own consultancy @mediacraftcomms.

After dabbling in student radio  at the University of Adelaide he had stints in #newsreporting and #journalism at the @ABC and @channel10.

Mid career he jumped across to public relations (his  second career).

In his own consulting he specialises in #crisiscommunication but in this episode he unpicks public relations for the benefit of #smallbusinessowners.  We talk about;

@kerrcapital @michaelkerr